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From 30 to 300: Building the recruitment engine for Audi’s Autonomous Driving startup

In partnership with Scede, Audi’s Autonomous Intelligent Driving (AID) successfully built the recruitment foundation necessary for scaling their operations.

With Scede’s flexible Embedded Recruitment solution, AID was able to attract top-tier global talent, streamline its recruitment processes, and establish a robust employer brand.

Over the course of their partnership, Scede helped AID grow from 30 to 300 employees while implementing strategic hiring practices that laid the groundwork for long-term talent success.

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Our impact

Product & Engineering hires
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Hires to the senior leadership team
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Candidates relocated from 40 countries
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About AID

Autonomous Intelligent Driving (AID), a subsidiary of AUDI AG, is revolutionising the autonomous driving industry.

Based in Munich and founded in 2017, AID focuses on creating innovative autonomous vehicle technology.

By blending the agility of a startup with the support of the Audi Group, AID is committed to redefining global mobility, creating solutions that work for manufacturers, drivers, passengers, and pedestrians alike.

I loved the Scede approach - we worked hand in hand to build the AID recruitment function, establish an employer brand, secure key leadership talent & ultimately shape the way we hire as a company

Karlheinz Wurm
CEO

Key challenges

  • Building a recruitment function from the ground up
  • Attracting high-calibre software, robotics, & AI talent in a competitive market
  • Having a newly established brand in the autonomous driving space & location
  • Scaling the team efficiently with few interviewers to meet ambitious targets

Solution

  • Recruitment engine setup: Implemented an ATS, CRM, and data-driven hiring processes to improve recruitment efficiency
  • Employer branding: Collaborated to establish and launch AID’s employer brand, attracting top talent globally
  • Diversity and Inclusion strategy: Launched a D&I recruitment strategy to ensure a diverse workforce
  • Interview training: Provided interviewer training to ensure consistent and effective hiring practices
  • Key leadership hires: Helped source critical leadership roles, ensuring AID had the expertise to scale further